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Manufacturing personal care products and cosmetics using natural, herbal ingredients has very deep roots in Germany. Long before the beginnings of LOGONA and SANTE, German companies led the world in terms of both quantity and quality for these products.Strong competition increases quality and stimulates innovationMany strong natural brands of personal care products thrive in Germany, and new companies emerge with new brands every year. This large group of suppliers, competing for the same consumers with similar arguments for similar products,has helped create a very vibrant market. To succeed, a supplier must first meet the high quality standards of the competition. The products must also perform well to meet consumer expectations. Finally, to remain successful, a German supplier must continually innovate and keep pace with market developments. The German natural product industry enforces its own high standards Despite the sometimes intense competition, German manufacturers of natural personal care products have recognized that common interests and values bind them strongly. For example, they have adopted a common definition for the term “natural”, as it applies to personal care products. Moreover, they have accepted a tough (and costly) enforcement mechanism, overseen by the trade association BDIH. The BDIH “Certified Natural” seal of approval is awarded only to products that conform to published criteria, described in detail on the website www.kontrollierte-naturkosmetik.de. This highly successful program grows from year to year, and now includes many products from countries outside Germany. Government controls protect consumers Unlike for example the American FDA, which also establishes rules for ingredients in personal care products, German governmental agencies enforce their rules rigorously. For example, government agents visit manufacturers regularly to inspect manufacturing procedures, and to take product samples for testing. The testing includes checking the accuracy of ingredient declarations printed on the packaging. As a result, fraudulent ingredient listings have been practically eliminated. By contrast, accepting the truthfulness of not certified personal care products requires from the consumer a leap of faith in the honesty of the manufacturer. Active media role increases consumer confidence The German consumer enjoys a high level of accessible, quality information to assist in evaluating products. For example, the monthly magazine, OEKO-TEST, publishes critical reviews of consumer products from natural and environmental standpoints. It analyzes leading brands from both the natural and conventional marketplaces in terms of ingredients, packaging, performance and price. The magazine has been a leading factor in increasing German consumer awareness, manufacturer responsibility, and product quality. You will find more information here. LOGONA has been a strong supporter of the European movement to define and regulate the term natural personal care (“Naturkosmetik”). Consumer confidence had suffered over the years because of its rampant misuse by manufacturers. To address this problem, the German trade association BDIH worked diligently to define the border between natural and conventional personal care products. The BDIH formulated a set of guidelines to which products must comply in order to receive the BDIH Seal of Approval. Manufacturers must submit their nominated products to an independent laboratory for analysis. You will find more information here.
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